Gunna is back with his first solo single of 2026, and it’s iHeartRadio’s latest World Premiere. 

On Friday, October 9, the Atlanta hitmaker delivered his new song, “pop it,” via his new imprint, SB THE LABEL. Wunna serves as CEO of the label, in partnership with Atlantic Music Group, and has signed new acts including rising rapper Casper Bluff, frequent collaborator Nechie, and underground artist Dracc. In celebration of the new label, Gunna is releasing his new song, which is the first single from his upcoming album Splurge, along with the accompanying music video.